Ece Goenen bases her success on customer satisfaction, correct business attitude, and ethics. “Regardless of the industry” she, says, “you are obligated to provide the uttermost satisfaction to your customers”. When this is a health-related industry, it is not possible to make concessions. Ms. Goenen deep-dived the patients’ journeys and identified their core expectations. She realized the players in the industry have been allocating high costs to some points, which were almost irrelevant to the patient.

She understands that most of the patients compensate for the surgery with money that they have hardly spared. So, every penny should matter. That is when she decided to optimize the business’ cost structures and allocate the budget to where it matters the most—safety, outcome, and recovery. A patient’s goal is to return home physically refreshed and feeling happier. She put this mantra into the center of the operation and execution. With a daily increasing customer satisfaction rate, Ms. Goenen is meticulously supporting her fellows’ journey on the way to improve their well-being.

Op. Dr. Ertugrul Gonul is a consultant general & gastrointestinal surgeon specialising in laparoscopic (keyhole) and open surgery for bariatric procedures. He offers specialist expertise in laparoscopic sleeve gastrectomy, gastric bypass and duodenal switch. He also offers endoscopic gastric balloon and stomach Botox treatments.

Op. Dr. Ertugrul Gonul qualified as a doctor from Istanbul University Cerrahpasa Faculty of Medicine in 1985, and then completed his basic surgical training at İstanbul Göztepe Education and Research Hospital in 1992. He completed specialist training in gastrointestinal surgery in the İstanbul Göztepe Education and Research Hospital and gained the FRCS degree in 1996. He has completed a senior post-CCT fellowship in İstanbul Göztepe Education and Research Hospital, which gave him expert training in bariatric surgeries. He is a pioneer in the bariatric surgery field and has been actively practising bariatric surgery for over 25 years.

He is the chief surgeon at Opera Yasam Hospital, a boutique and highly equipped hospital, and an examiner for the Turkish General Medical Council. He also actively trains young surgeons in laparoscopic keyhole surgery, as well as teaching medical students in Antalya. He is a calm, intelligent and caring surgeon looking to offer his broad knowledge to his patients.

A culture of excellence at healthcare organisations means having a dedicated chief experience officer to manage patient experience. Meltem has been successfully carrying out this role at Gastric Turkey since 2020, making sure our patients are not just names in a book, but valued and well-cared-for members of Gastric Turkey. She will always be there for your inquiries and needs and a friendly chat. She has been working with bariatric surgery candidates for years and can relate perfectly to your state of mind. You can be completely transparent with her about your needs and any fears about your journey. She will always create a safe and private space to hear and attend to your needs.